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Seven reasons why you need CRM
Title: Seven reasons why you need CRM
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Report Type: Analyst Briefs
Report Summary: In this extract from Ovum Evaluates: CRM, principal consultant David Bradshaw explores why robust customer relationship management (CRM) is an imperative for today’s businesses.

In many instances, the first reason why a company needs CRM is to survive. Ovum anticipates that virtually all companies will have CRM in place in the near future, some with more success than others. Using CRM will cease to be the source of competitive advantage. However, without effective CRM, your company will be at a very serious competitive disadvantage.

Language: English
File Type: HTML
No Of Page(s): 1
Company's Name: Ovum
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