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However, this document describes how the two are mutually enhancing, and compliance towards search engine optimization has a positive accessibility effect - and vice versa.

The trick is, in effect, to consider search engine's as the ultimate in less abled users. Cater for search engine's - with the associated internet marketing pay-off, and much of your accessibility strategy will follow in the wake of the optimisation.

And with the IT disabled offering an estimated spending of £60 billion a year - this is it's own reward!