| Report Summary: |
This case study focuses on the Goodyear tire and Rubber Company. It is the world’s largest tire company, with revenues of around $14 billion and more than 90,000 employees worldwide. In addition to Goodyear brand tires, the company produces and sells tires under other popular brand names such as Dunlop and Kelly. Goodyear also manufactures other automotive rubber products and industrial chemicals, and operates more than 2,000 tire and auto service center outlets worldwide. |